Senior Brand Manager
- Titul ofertei
- Senior Brand Manager
- Nivelul carierei
- Management superior
- Denumirea firmei
- S.C. TRD - Tnuva Romania Dairies S.R.L.
- Domeniu
- Tara
- Romania
- Oras(e)
- BUCURESTI
- Data introducerii
- Mar 16, Feb 2010
Descrierea firmei
A dairy located in Popesti Leordeni
Descrierea postului
Please be aware that is a temporary job / position.The Senior Brand Manager (SBM) is directly responsible and accountable for the profitable business development of one or several brands. His/her key contribution will be: - To lead the development, planning and execution of most marketing activities (launches, re-launches, BTL activities) - To lead the development and implementation of brand strategies (communication, pricing, media) - To lead the development of new product initiatives (market and consumer research, product research, concept and communication development, packaging development). RESPONSIBILITIES 1. Promotions: In close cooperation with the financial analysts, Trade Marketing, Purchasing and the BTL/advertising agencies, develop, recommend and execute all promotions on his/her brand (price promotions, sampling, raffles, premium packs, overfills, etc...). Assess the impact of those promotions (financial, trial generation, penetration increase, consumption effect, equity build,...) and recommend follow-up action. 2. Launch & re-launches: In close cooperation with the responsible dpts., coordinate all related activities (product & concept research, tests, communication, packaging, media, consumer promotion, distribution plan, POSM, trade promotion, financial assessment, etc...) - most to be led by the SBM him/herself; recommend the final plan; assess the outcome and submit a follow-up recommendation. 3. Brand strategy: Develop and implementing the communication, media and pricing strategies. This will be done by analyzing consumer research, both quantitative and qualitative; by developing in cooperation with the agency actionable media strategies and plans.4. New product initiatives: Identify and exploit new product initiatives. This will be done by analyzing market and consumer research data; by searching and re-deploying or adapting successful initiatives worldwide; by qualifying new products, concepts and packages; by developing new advertising; by assessing the financial impact of such initiatives. 5. Budget Control of his/her brandsThe position is subordinated to Marketing DirectorOnly selected candidates will be invited to an interview.
Cerinte
Education: University Degree, preferably in economics or marketingExperience: Minimum 2 years marketing management experience, in a multinational FMCG company. Competencies: Self-driven, able to operate effectively in the context of a high pace working environment, with significant autonomy. A learner, willing to invest time and effort in further building his/her proficiency. Business oriented, yet able to follow the discipline of correct process and methods in the face of day-to-day jobHighly effective in working with others, both inside and outside the organization. Languages Level: English Fluent
Oferta (bonusuri, beneficii):
SBM is a temporary job. More explanation to the interview.
