BRAND MANAGER
- Titul ofertei
- BRAND MANAGER
- Nivelul carierei
- Middle-level (peste 3 ani)
- Denumirea firmei
- MULLER DAIRY RO SRL
- Domeniu
- Tara
- Romania
- Oras(e)
- BUCURESTI
- Data introducerii
- Lun 22, Martie 2010
Descrierea firmei
Companie multinationala activand in domeniul productiei si distributiei de produse lactate.
Descrierea postului
Development of local business strategies:- Develop rand strategy into local market plan - Conduct audit (brand measures, competition analysis, media & consumer behaviors)in order to gain continuous market understanding and identify business opportunities- Develop brand opener vision Innovation processes:- Lead brand processes of innovation & renovation including IPM- Lead the brand toward innovation plansCategory communication & 360 activation:- Build and manage launch plans- Build and manage 360 activation plan - Build and support saels promotion plans for off tradeBudget management:- Plan annual brand budget according to the strategic priorities- Manages brand A&P (activity & promotion) budget in order to achieve KPI's and effective utilization
Cerinte
- MBA - 2-3 years of experience in marketing - Knowledge of FMCG sector Competencies (Behaviors) - Visionary & Strategic Thinking - Creative thinking - Planning & Budgeting - Consumer Focus - Commercial & Business Orientation - Conflict Management & interfaces’ management
Oferta (bonusuri, beneficii):
